Summary of recommendations
On this page
Focus and recommendations in order of priority
Legislation – Enact dedicated visitor economy legislation to implement the Taskforce’s recommendations
Desired future state – Overarching
Protection and accessibility – Modernise the Conservation Act
Desired future state – Te Taiao Regenerating (2.2)
Enriching nature – Commit to and invest in the visitor industry being authentically 100% Pure
Desired future state – Te Taiao Regenerating (2.1)
Industry standards – Legislate a tourism business standards framework
Desired future state – Industry Thriving (1.1)
Supply management – Create a government-led supply management system
Desired future state – Industry Thriving (1.2)
Efficient competition – Government endorsement of Commerce Commission authorisations for supplier collaboration
Desired future state – Industry Thriving (1.3)
Seasonality – Target an even spread of visitors throughout the year
Desired future state – Industry Thriving (1.5)
Funding – Undertake an independent study about how to develop a sustainable and equitable funding mechanism based on a robust understanding of the costs and benefits of visitors
Desired future state – Empowering Communities (3.4)
Funding – Continue allocating funding to the visitor industry from the existing Consolidated Fund
Desired future state – Empowering Communities (3.5)
Employment – Raise employment standards and improve career pathways
Desired future state – Industry Thriving (1.4)
Destination management planning – Require destination management plans to be integrated into local planning processes and aligned with a national visitor planning framework
Desired future state – Empowering Communities (3.1)
Innovation – Create an investment fund to drive science-based innovation
Desired future state - Navigating our Future (5.3)
Enriching Aotearoa New Zealand – Establish a contestable fund dedicated to achieving the four wellbeings
Desired future state – Empowering Communities (3.3)
Shifting mindsets – Expand the Tiaki Promise to cover expected behaviours and standards of everyone in Aotearoa, New Zealand
Desired future State - Aotearoa Whakapapa (4.2)
Governance – Create a formally recognised public/private industry leadership body
Desired future state – Industry Thriving (1.6)
Destination management structures – Review the organisational structure of local destination management
Desired future state – Empowering Communities (3.2)
Information – Ensure the Government invests in data collection to properly understand the use of public infrastructure and assets
Desired future state - Navigating our Future (5.1)
Data framework – Develop a system-wide shared data framework led by government
Desired future state - Navigating our Future (5.2)
Social tourism – Make tourism more accessible and inclusive to all New Zealanders
Desired future State - Aotearoa Whakapapa (4.3)
Connection – Integrate the history and principles of Te Ao Māori into all visitor economy-related government departments
Desired future State - Aotearoa Whakapapa (4.1)
Research – Include tourism within the Government’s national statement of science investment
Desired future state - Navigating our Future (5.4)