Skip to main content Skip to main navigation Skip to site search Skip to navigation within this section

Breadcrumbs

Home ›

Achieving the vision for tourism

Achieving the Government’s vision requires fundamental change.

On this page

Tourism’s recovery phase provides the opportunity for tourism to transition to a regenerative, lower carbon, higher skill, and higher wage industry with the aim that the sector becomes more productive, inclusive and innovative.

Tourism also needs the social licence to operate and be underpinned by a sustainable funding model.

The role of government is to steer the system in the right direction. Government works as a steward, looking across the tourism system to make sure it is working effectively and supporting the industry to thrive..

The Government’s vision for tourism draws on tikanga values that underpin sustainable growth in New Zealand-Aotearoa, they are:

ōhanga/whairawa (economic prosperity and wellbeing)
manaakitanga (shared respect, hospitality, generosity and care for others)
kaitiakitanga (guardianship/sustainability)
whanaungatanga (a sense of family and belonging, relationships built on shared experiences and working together).

<The outlook for New Zealand-Aotearoa tourism | Transitioning to a regenerative tourism model>

© Ministry of Business, Innovation and Employment

https://www.mbie.govt.nz/immigration-and-tourism/tourism/tourism-projects/governments-tourism-snapshot/achieving-the-vision-for-tourism/
Please note: This content will change over time and can go out of date.