He kai kei aku ringa: Strategy and action plan

The Crown–Māori Economic Development Strategy, He kai kei aku ringa, provides an organising framework to drive an all-of-government focus on achieving positive economic outcomes for Māori.

He kai kei aku ringa

Overarching goal

The overarching goal of He kai kei aku ringa is to increase Māori median income by 20% by 2021, from $26,500 to $31,800.

He kai kei aku ringa (HKKAR) means ‘providing food by my own hands’ and has become a metaphor for the resilience and economic self-determination of Māori.

Strategy to 2040: Māori Economic Development Strategy [PDF, 639 KB] 

The 5 goals of the plan

HKKAR has 5 goal areas or pou, represented by the acronym ‘ERERE’, meaning ‘to take flight’. The 5 pou interact and overlap and, in some cases, are mutually reinforcing.

ERERE represents:

  1. Employment, grow future Māori workforce into higher-wage, higher-skilled jobs.
  2. Rangatahi, support Māori youth to define and lead their economic aspirations.
  3. Enterprise, grow Māori SMEs (small-to-medium enterprises) and maximise the economic value of iwi and collectives.
  4. Regions, increase Māori participation in regional economic development.
  5. Education, upskill the Māori workforce and strengthen transitions into work.

Targets to reflect government priorities

The most recent ERERE targets were set in 2017 for each of the 5 pou and an all-of-government action plan developed. While many of the targets remain relevant, these are being updated to better reflect the current government’s priorities.

Māori Economic Development Advisory Board (MEDAB)

MEDAB was established to provide on-going stewardship, monitoring and evaluation of HKKAR and how it is implemented.

Meet the MEDAB members

Government agencies

We are responsible for the overall coordination of HKKAR - the Maori Economic Strategy and providing support to the Māori Economic Development Advisory Board.

There are 5 other public sector agencies who share responsibilities of fulfilling HKKAR goals: