Digital Boost evaluation research

It was designed in partnership with industry experts to ensure it met the needs of New Zealand small business owners.

Benefit of being part of the Digital Boost programme

This report summarises the results from the third wave of the Digital Boost impact research. Wave 3 was with businesses that registered from April 2022 to January 2023.

Key findings included:

• 84% would either ‘highly’ or ‘possibly’ recommend’ the programme to others
• 17% reported increased revenue
• 26% reported increased business resilience
• 23% reported less time spent on existing business tasks.

Digital Boost evaluation research – August 2022

The research demonstrates the value that small businesses are receiving from the Digital Boost programme. Key statistics of note include:

• 79% of users would recommend the platform to a business acquaintance.
• 89% of Digital Boost users intend to continue using the platform.
• 23% of all businesses report improved revenue after using Digital Boost, for those who engage weekly with the platform, this lifts to 39% of businesses.
• 80% of Digital Boost businesses now have a website.