- Haka Ka Mate Attribution Act guidelines
- Geographical indications
- Plant variety rights
- Integrated circuit design protection
- Comprehensive and Progressive Agreement for Trans-Pacific Partnership
- Intellectual property enforcement
- Disclosure of origin requirements in the patents regime
- Proposed Intellectual Property Laws Amendment Bill
- Intellectual property
A geographical indication identifies a good as originating in a region, area or locality where its quality, reputation or other characteristic is attributable to that geographical origin.
Geographical indications (GI) are a form of collectively owned intellectual property rights usually associated with the production of foodstuffs like wine, spirits, cheeses and meat products from particular regions, areas or localities. For example, Champagne is a wine GI that may only be used on sparkling wine produced in the Champagne region in France.
Protection for geographical indications in New Zealand
In New Zealand, protection for geographical indications is provided by:
- the Fair Trading Act 1986
- the common law tort of ‘passing off’
- trade mark law
- the Geographical Indications (Wine and Spirits) Registration Act 2006.
The Geographical Indications (Wine and Spirits) Registration Act 2006 establishes a registration regime for the geographical indications of wine and spirits. The regime is administered by the Intellectual Property Office of New Zealand (IPONZ).
Fair Trading Act 1986
Section 9 of the Fair Trading Act 1986 provides that "No person shall, in trade, engage in conduct that is misleading or deceptive or is likely to mislead or deceive".
A product that does not originate from the geographical area indicated, or that does not possess the characteristics for which a geographical indication is known, could be found to breach the Act.
Passing off of goods or services
The law of passing off prevents one trader from passing their goods or services off as those of another.
In New Zealand, passing off has been used by French wine interests to prevent non-French winemakers from labelling their sparkling wine with “Champagne”, a term protected as a geographical indication in the European Community.
For a passing off action to succeed:
- there must be goodwill attached to the goods or services
- there must be a misrepresentation, whether intentional or not
- there must be damage to the goodwill.
Trade mark law
A geographical indication may be protected in New Zealand as a trade mark, including as a collective or certification trade mark.