New National Events Strategy
Published: 22 September 2026
The Government will develop a new National Events Strategy to help New Zealand get more value from events and support a stronger events sector.
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The move follows an independent review of New Zealand's events system which recognised our strengths as an events host while identifying opportunities to take a more coordinated approach and maximise the benefits events bring.
The Strategy will help set a long-term direction for events across the country and support better collaboration between central government, local government and the events sector.
Alongside the Strategy, work will also begin on a number of practical steps to improve how the events sector works together, provide guidance for local government, and strengthen information sharing and planning between central government, local government and industry.
Work on the Events Strategy will begin now and the Government will consider the review's broader recommendations as this work progresses.
The independent review was carried out by MartinJenkins and is available online:
Independent review of New Zealand's approach to events
Read the Beehive press release:
Building a stronger future for New Zealand events(external link) — Beehive.govt.nz
MBIE media contact
Email: media@mbie.govt.nz
https://www.mbie.govt.nz/about/news/new-national-events-strategy
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