The New Zealand-Aotearoa Government Tourism Strategy is more important than ever as we welcome visitors back to New Zealand. The Strategy sets out a more deliberate and active role for government in tourism.
This page explores electronic card spending patterns for the China market, and provides insights into the types of analysis the Regional Tourism Indicators can produce.
Domestic Travel Survey data was recorded using particular terms and classifications. This page defines the terms and has more information on the classifications.
This report covers tourist access pathways, travel itineraries and tourist behaviour for the Kaikōura region. It identifies opportunities to meet anticipated changes tourism demand.