Investment to showcase New Zealand to world

The Government’s Tourism Boost invested funding into Tourism New Zealand to drive international visitor numbers in the short term. This additional funding will encourage more visitors from New Zealand’s core markets of Australia, the United States and China over the medium to longer term.

This is the first investment in the Government’s Tourism Growth Roadmap, which sets the path for Government and industry to work together and double the value of tourism exports by 2034.

International visitors bring billions of dollars into the economy. This investment is expected to deliver an extra 72,000 international visitors, generating around $300 million in spending.

Funding comes from the International Visitor Conservation and Tourism Levy (IVL) for 2025/26.

Read the Minister's announcement:

Additional funding to attract 72,000 more visitors to New Zealand(external link) — Beehive.govt.nz