Māori-owned firms

Data on the ethnicity of firm owners is only available for about 23% of screen sector firms[1]. For firms where owner ethnicity is known, between 2012 and 2021 the number of Māori-owned screen sector firms increased from 138, or (14%), to 198 (17%) (Figure 22).

Between 2012 and 2021 revenue from Māori-owned firms increased from $43 million to $71 million, up 64%. Māori-owned firms had an average revenue of $314,000 in 2012, this increased to $359,000 in 2021, while non-Māori-owned firms had an average revenue of $581,000 in 2012 which decreased to $372,000 in 2021 (Figure 23).

Figure 22: Count of screen sector firms broken down by year and ownership (where ownership data is available)
Chart illustrating the count of screen sector firms broken down by year and ownership (where ownership data is available).
Figure 23: Total revenue of screen sector firms broken down by year and ownership (where ownership data is available)
Chart illustrating the total revenue of screen sector firms broken down by year and ownership (where ownership data is available).

Notes

[1] Māori-owned businesses are defined as businesses where 50% or more of shareholder wages are being paid to individuals of Māori ethnicity or descent. Because of limitations of the data source currently available this differs from the definition used by Stats NZ: A Māori business is a business that is owned by a person or people who have Māori whakapapa, and a representative of that business identifies the business as Māori.