Design registration

Design registration gives the owner the exclusive right to make, import, sell or license design for up to 15 years.

In New Zealand design is defined as the new or original features of shape, configuration, pattern or ornament that are applied to an article by any industrial process or means.

A registered design can add value to a product, as the design is often what makes it attractive to customers and is often its unique selling point.  This makes a design a potentially valuable asset worth protecting. Registered designs are protected under the Design Act 1953.

How to register a design

IPONZ is the government agency responsible for the registration of designs.  The IPONZ website has a lot of excellent information about designs and how to protect them.

Read more on the IPONZ website 

Related links

Designs Act 1953 on the New Zealand Legislation website


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For further information (except legal advice), please contact:

Business Law
Commerce, Consumers and Communications Branch
Ministry of Business, Innovation and Employment
15 Stout Street
PO Box 1473

Phone | 04-472 0030 
Fax | 04-499 1791
Email | 
Copyright Act Review