Better for Business: 10 agencies – one vision

A strong business sector is vital for a healthy economy

There are at least 800,000 businesses1 and self-employed people in New Zealand, employing more than two million people and paying around $95 billion in salary and wages each year 2.

While the World Bank ranks New Zealand as the easiest country to do business in, businesses dealing with government still say they find public services complex and fragmented, and dealing with government takes more effort than it should.

Common complaints include:

  • needing to repeat the same information over and over
  • that rules and processes are too complicated to understand or follow, and
  • that coordination between government agencies is limited.

Originating in 2012, Better for Business has grown to a collective of 10 government agencies committed to making significant improvements to the business experience with government. The agencies have committed to work closely with businesses to identify key pain points and design ways to leverage customer centred service design as well as digital technology to achieve better business outcomes.

Our collective vision is that ‘business gains value from easy and seamless dealings with government’. We want to enable businesses to operate more efficiently and effectively, and improve the productivity, income and well-being of New Zealanders.

The 10 agencies are:

  • Ministry for Business, Innovation and Employment (the lead agency)
  • Accident Compensation Corporation
  • Inland Revenue
  • New Zealand Customs Service
  • Stats NZ
  • Ministry for Primary Industries
  • WorkSafe New Zealand
  • New Zealand Transport Agency
  • New Zealand Trade and Enterprise
  • Callaghan Innovation.

Our in-depth research and insights show that adopting customer-centric service design methodologies, and co-designing and developing innovative cross-agency solutions, are key to reducing the effort businesses need to put in to dealing with government.

Better for Business digital initiatives

Since the launch of Better for Business, we have committed to design ways to leverage digital technology to achieve better outcomes for business.

As a result, a number of user-focused digital initiatives have been created within the Better for Business collective.


1 According to Better for Business team analysis using the Integrated Data Infrastructure (IDI)

2 According to Stats NZ's Annual Enterprise Survey for the 2016 financial year, released August 2017

[image] Better for Business logo horizontal.