Results from summer 2018/19 funding
$8.5 million was made available to help address some immediate issues for summer 2018/19.
These projects included:
- infrastructure, education and enforcement projects identified and implemented by 27 councils across the country
- a marketing and education campaign managed by Tourism New Zealand to provide information to campers on expected behaviour
- a data and technology-driven pilot that provided real-time updates of campsite availability.
These initiatives were well received. The Responsible Camping Working Group and MBIE received great feedback from communities, campers and local government. The projects showed that by working together with local government and communities, we could achieve sustainable solutions to tourism issues and improve the overall experience for communities and campers.
Among the initiatives run last summer, was a data and technology pilot that provided real-time information on the capacity of selected campsites. Key results from this pilot saw:
- over 20,000 people checked the live availability of the trial sites
- on average, people were 97 km away from a campsite when they checked live availability
- 90 per cent of people who saw that a campsite was full, decided to go to another site, reducing overcrowding and the amount of driving campers had to do.
This information has been shared with councils to help with infrastructure and tourism planning.
An education campaign was run by Tourism New Zealand that gave people free wifi at selected iSites, after they watched a video on how to camp responsibly. The campaign saw:
- nearly 30,000 people received free wifi after watching the video and were directed to the camping.org.nz website.
- the responsible camping video was also pushed out using social media, targeting campers and was viewed over 1 million times.
- people buying vehicles for camping on Trade Me were also served up advertising about camping responsibly – these reached almost 60,000 users
You can view the Responsible Camping – Tiaki Promise video on YouTube(external link).