Tourism Data Co-governance Group call for expressions of interest

Quality tourism data and insights have been a longstanding matter of concern for the sector, and the major disruptions of COVID-19 have accelerated the need to improve our tourism data system.

The Tourism Data Co-governance Group is being established as a result of the 2019 Tourism Information and Data Hui (the Hui). The consensus among participants was that shifting towards a more collaborative data system would better meet the needs of the tourism sector and Government.

In June 2021, MBIE consulted the tourism sector on the Terms of Reference that will guide the establishment and functioning of the Group. Feedback from the consultation has been built into the updated Terms, which can be accessed below. A summary of key suggestions and how they have been addressed is also provided below.    

Call for expressions of interest

We are now calling for expressions of interest from prospective members and chairs of the Group, which will consist of a maximum of 9 core members and 2 independent co-chairs.

The selection will be based on a range of skills and representation from different parts of the tourism system (e.g. central and local government, industry, regional economic development agencies, tourism academics). To ensure fairness and equity of appointments, periodic membership rotation will be implemented, the duration of which will be agreed upon by the Group once it is formed.

During the establishment phase (March-December 2022), it is expected that the Group will convene on a monthly basis, and bi-monthly thereafter.

Co-chair appointments

The co-chairs will ensure that a balanced, holistic perspective is maintained with respect to tourism data and insights. This means giving equal attention to data pertaining to the social, environmental, cultural and economic aspects of tourism.

One of the chairs will be appointed specifically to bring a Te Ao Māori perspective. This co-chair will help ensure that the core principles of Te Tiriti o Waitangi (partnership, participation, protection) are incorporated into the Group’s decisions and actions, and that best practices regarding Māori data sovereignty are followed.

If you are interested in applying, please send your CV and a letter outlining the skills, knowledge and experience that you would bring to the Group to

Member appointments

If you are interested in being a member, please send your CV and a cover letter the speaks to the following skills, knowledge and experience to describe to

  • Research and Policy experience
  • Governance/leadership experience (particularly in public-private partnership settings)
  • Understanding of how data and information is used at all levels of the industry
  • Understanding of Government data
  • Understanding of tourism research
  • Familiarity with Tikanga and Te Ao Māori
  • Understanding of principles and practices regarding Māori data sovereignty
  • Understanding of business within the Tourism industry
  • Influence in industry

The appointments process explained

MBIE will be accepting applications until 1 February. MBIE will screen applications and provide a shortlist to an Appointment Committee, made up of representatives from MBIE, Tourism Industry Aotearoa, New Zealand Māori Tourism and Regional Tourism New Zealand.

As specified in the Terms of Reference, please note that chairs will be remunerated for their service, though members will not as their participation is seen as part of their roles within Government, the tourism industry or the sectors or communities they represent.

Please note any submission may be the subject of requests for information under the 'Official Information Act 1982' (OIA).

Last updated: 20 January 2022