Good careers advice is flexible to meet the needs of the individual

People gain the most benefit from a holistic, personalised, tailored, flexible approach to career guidance, and face to face support may lead to better employment outcomes than a remote alternative.

Research undertaken by the Career Development Association Australia[1] shows outcomes are similar if digital and some form of personalised support is used together, for example, an initial meeting and then directed to static resources. Static resources by themselves are not as effective.

The Career Development Association Australia research highlights factors that are important in providing career services, including:

  • collaboration amongst the service providers is essential to help build cross-sector capability
  • services need to be planned, for example providing support to workers when it is known that a business is closing
  • services need to be offered both in-person and via online portals (this is especially important for more rural users)
  • the most successful programmes are tailored programmes that meet individual needs or are flexible to cater to multiple factors impacting the person.

For mid-career adults seeking career guidance, an important component is making their skills visible and identifying transferable skills. This helps to identify any skill gaps associated with potential employment or training goals.

Another key component is working with people to develop a personalised career development roadmap that sets out how to achieve training and career goals. However, less than 50% of New Zealanders and about 40% of mid-career adults reported receiving a personalised career development roadmap from a career guidance advisor.[2]


[1] Careers Development Association Australia (2021) 'Navigating life’s career transitions' page 20

[2] Organisation for Economic Co-operation and Development (OECD) (2021) 'Strengthening Career Guidance for Mid-Career Adults in Australia'

Last updated: 07 December 2023