Digital Boost™

The Small Business Digital Boost™ initiative will support more small business owners to realise the benefits of digitising their business.

Small business digital package

On Thursday 24 September Small Business Minister Stuart Nash and Tourism Minister Kelvin Davis announced details of a $20 million digital package to support small businesses and tourism operators to transition digitally in the COVID-19 world.

Beehive release: Building business strength with digital tools(external link)

The package has three funding components:

Small business Digital Boost™

$10 million allocated to support small businesses to realise the benefits of digitising their business, including helping them develop digital strategies and access digital skills training, support and relevant digital tools.

Tourism-related small business

$5 million from the Tourism Covid Recovery Fund will be added to the $10 million Small Business Digital Boost™ initiative to ensure a specific focus on tourism-related small businesses who can also benefit from the initiatives that will be delivered within this programme.


Qualmark has received $5 million to support tourism businesses. Industry specialists appointed by Qualmark will provide a series of workshops and one-on-one digital advice. Key areas are strategic digital marketing, Search Engine Optimisation (SEO), organic growth, website performance and online booking system audits, online advertising and paid media, social media content and creation, conversion optimisation, lead generation and measuring success.

Small business Digital Boost™ – Key initiatives

To support more small business owners to realise the benefits of digitalisation, MBIE is partnering with the private sector to deliver the following initiatives within the Small Business Digital Boost™ programme:

  1. Digital Boost™ Spotlight Series – where small business owners who have recently transformed their business by adopting digital tools and digital ways of working share their experiences to benefit other small business owners. This will include small businesses from a wide range of sectors, including tourism;
  2. Digital Boost™ Skills Training and Support – focused on building the skills, confidence and trust required to enable small business owners to realise the benefits of working digitally and/or with digital tools. The training will be available to any small business who has begun to explore the digital world and wants a boost to accelerate their adoption.
  3. Digital Boost™ Directory – bringing together the most relevant digital tools, technologies, products and services into a central place so small businesses (including those associated with tourism) can choose the products most suited to their business.

Potential providers of this initiative can find the Request for Propsal on the Government Electronic Tenders Service (GETS).

Request for Proposals on GETS(external link)

The Ministry of Business, Innovation and Employment (MBIE) is working with the Ministers’ Small Business Advisors and Digital Industry Leaders to ensure the design of these initiatives is driven by the needs of business, and are useful, accessible and successful in building digital confidence for small businesses.

Tourism operators can find out more about the Qualmark support by visiting the Qualmark website.

Qualmark tourism advisory support service(external link)

More details will be available for small businesses on the website. (external link)

Keep up to date

For industry participants interested in further updates, please subscribe to our Small Business Digital Boost newsletter.

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Last updated: 25 September 2020