Draft strategy for sustainable tourism growth released

On: 6 November 2018

A draft tourism strategy, released today for consultation, sets out the government’s role in enriching New Zealand through sustainable tourism growth.

The government has also announced decisions on how the International Visitor Conservation and Tourism Levy will be invested to support implementation of the strategy.

The draft Aotearoa-New Zealand Government Tourism Strategy proposes a more deliberate and active role for government in tourism, making sure that growth is productive, sustainable and inclusive.

MBIE Tourism Policy Manager, Richard Davies, says the strategy sets out how government will better co-ordinate its activities and investments in tourism, to ensure that communities can manage the impacts of visitor growth.

“We can work better across the tourism system to make sure we can all benefit from tourism growth, while carefully preserving and protecting what makes New Zealand unique,” says Mr Davies.

“The tourism sector, local government and communities all have vital roles to ensure our visitors have exceptional experiences every day. We have to work together to make sure tourism is successful for New Zealand long-term. We need to continue to work collaboratively to deliver our roles effectively, to help ensure the tourism system continues to functions well.”

The proposed draft Tourism Strategy sets out five outcomes the government wants to focus on for tourism growth to be productive, sustainable and inclusive.

[image] Aim chart

“We want to hear from people on the draft Strategy and the proposed outcomes and actions so we can be confident that we’re on the right track,” says Mr Davies.

International Visitor Conservation and Tourism Levy

Following discussions with tourism and conservation stakeholders, the government is taking an Investment Plan approach to the distribution of the revenue collected from the levy.

The approach would see the Ministers of Tourism, Finance and Conservation set the general direction and approve the final Investment Plan with sector input. An advisory group with representatives from conservation, local government and the tourism industry will be set up to provide advice on the development and monitoring of the Investment Plan.

“The International Visitor Conservation and Tourism Levy will go a long way in helping to protect and preserve the things that make New Zealand special,” says Mr Davies.

The first Investment Plan will be developed for the 2019/20 financial year.

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