Strengthening our ties with our Chinese whānau

Published: 27 June 2019

Deepening our bilateral relationship and creating an enduring legacy of the China-New Zealand Year of Tourism, is the backbone of an updated Tourism Cooperation Arrangement between Ministry of Business, Innovation and Employment and Minister of Culture and Tourism China.

The new Tourism Cooperation Arrangement was signed by representatives of the New Zealand and Chinese Governments, on 26 June 2019.

Richard Davies, Manager Tourism System and Insights say the new arrangement provides a great foundation for future cooperation.

“This updated arrangement will build on the momentum we’ve built throughout the China-New Zealand Year of Tourism, and allow our two countries to benefit from a stronger tourism relationship, based on a solid foundation of collegiality,” Richard Davies said.

The Tourism Cooperation Arrangement includes a range of undertakings including:

  • the exchange of expertise on ways of delivering high-quality, authentic visitor experiences
  • the sharing of knowledge and experience on innovative and sustainable tourism practices for example, developing new tourism products and creating additional value add from natural attractions
  • annual tourism cooperation dialogues of officials at a Vice-Minister level (or Deputy Chief Executive level) to discuss areas of cooperation

“The China-New Zealand Year of Tourism is a time to reflect on our relationship, share in each other’s culture through tourism and look to the future,” Richard Davies said.

“We’re expecting the number of visitors from China to grow to 696,000 by 2025, and also expect more of these visitors to experience New Zealand away from the traditional bus tours. This means we need to make sure we’re ready to offer our Chinese visitors a new experience and learn more about their culture. The Year of Tourism gives us this opportunity to make sure we’re ready.”

More information on the China-New Zealand Year of Tourism, including great resources, can be found on the China-New Zealand Year of Tourism website(external link).

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