Helping our communities get the most out of tourism with Destination Management

Published: 31 January 2020

New guidelines to help destinations around New Zealand have been released by the Ministry of Business, Innovation and Employment.

The Destination Management Guidelines will help New Zealand better plan and prepare for the opportunities tourism can bring, announced Iain Cossar, General Manager, Tourism.

The guidelines are a practical tool to assist with planning, managing, marketing and developing as a tourism destination.

“Destination Management allows communities, districts and regions to determine what tourism could look like for them, the benefits they want to get and help with responding to changing economic conditions and attitudes,” says Iain.

“We’ve developed tools and resources based on research and international best practice, and we’re excited to be able to release the Destination Management Guidelines to support this work.

“The guidelines allow destinations to tailor a plan that will work for their specific circumstances and goals.

“Destination Management is a key priority in the New Zealand-Aotearoa Government Tourism Strategy, and MBIE is continuing to work with destinations across New Zealand to help them plan and manage tourism in a sustainable, productive and inclusive way.”

Read or download the Destination Management Guidelines

MBIE media contacts

Phone: 027 442 2141