Kia Kaha te Reo Māori: Kua reorua te kaupapa o Digital Boost – Kia Kaha Te Reo Māori: Digital Boost platform goes bilingual

Published: 13 September 2021

Kua whakatōngia te reo Māori ki te kaupapa whakangungu pūkenga utukore a Digital Boost, hei whakanui i Te Wiki o te Reo Māori.

Te Reo Māori has been integrated into the free Digital Boost Skills Training platform as part of Te Wiki o Te Reo Māori.

Ritenga Māori

English version

I te rangi nei, i pānuitia tēnei panonitanga e Hīkina Whakatutuki (MBIE) hei whakaatu atu i te ngākau titikaha o te kaupapa nei ki te whakawhānui i te āheinga uru, ki te whakakaha anō hoki i te whaitake o te kiko o tēnei whakangungutanga o Digital Boost ki ngā kaipakihi Māori, I a tātou e whakanui ana i te reo Māori.

Ināianei, e 90 ataata te rahinga o ngā ataata ako o Digitalboost.co.nz kua whakairihia ki te reo Māori, me te kōwhiringa kia whai kupu hauraro Ingarihi. Ka auahatia ētahi anō ataata hei te tau e tū mai nei.

E ai ki a Tui Rutherford, Kaihautū o ngā Ratonga ā-Pakihi iti ki MBIE, he mahi whakaarotau, te tautoko me te whakatauira o ngā kaipakihi Māori, ki te Kāwanatanga me te hōtaka Digital Boost anō hoki.

“He huarahi pai te whakatōnga nei mō ngā kaipakihi ki te kite ka pēhea nei rātou e pōwhiri i te reo Māori ki ō rātou wāhi mahi, me pēhea hoki te whakapiki pūkenga. Puta noa i te pae tukutuku nei, ka kitea ko te nuinga o ngā pārongo, ngā tahua me ngā tohutohu, kua whakamāorihia.

Mā te mahi tahi ki te rāngai tūmataiti, i whakarewahia e MBIE te kaupapa o Digital Boost i te mutunga o te tau 2020, hei whakatenatena i ngā pakihi iti kia aro nui mai ki te whakamatihikotanga. Mai i taua wā, koni atu i te 36,000 te rahinga o ngā kaipakihi, kaitīmata pakihi me ngā kaimahi kua rēhita mai, kua tīmata ki te ako i ngā mahi utukore puta noa i ngā aronga e ono - te whakatairanga ā-matihiko, ngā utauta matihiko, te mahi kaute mō ngā pakihi iti, ngā mōhiotanga pakihi, me ngā hangarau o te anamata.

Hei tā Mr. Rutherford, mā te hoatu i te kōwhiringa ki ngā pakihi ki te ako i ngā pūkenga whaitake ā-matihiko ki te reo Māori, e taunaki ai te whakarauoratanga o te reo me te hiringa o te manaakitanga o tēnei taonga.

“E manako ana mātou, he āhuatanga whakamana tēnei i ngā kaipakihi Māori me ngā kaipakihi tauiwi anō hoki”.

I ahu mai te whakatōnga o te reo Māori ki te kaupapa nei a Digital Boost, i te whakatakinga o te Māori Business Identifier i Haratua. Ko te Māori Business Identifier, tētahi wāhanga o ngā raraunga matua ā-pakihi e pupurihia ana e te rēhita o Ngā Nama Pakihi o Aotearoa (NZBN), ka whakaāhei i ngā pakihi kia kīia mai, he pakihi Māori.

Kei te takiwā o te whitu paihēneti o te hunga i uiuitia whai muri i te rēhitatanga ki Digital Boost, i kī mai he wāhanga rātou o tētahi pakihi Māori.

I whakahaerehia te wāhanga ki te whakamāori me te waihanga ataata mō te kaupapa o Digital Boost e tētahi kaiwhakaputa kiko, hōtaka ā-Whakaata Māori anō hoki puta noa i ngā marama maha kua taha ake. Arā hoki te tokoiti o ngā kaipakihi me ngā kōrero Māori i whai wāhi mai ki te hoahoatanga o te wheako reo Māori nei.

I kī a Mr Rutherford, “He huarahi hou tēnā i whāia, i runga i te nui o ngā kupu hou i waihangatia mai e te tīma hei whakaatu i ngā āhuatanga o te ao pakihi ā-matihiko”.

“He wā autaia tēnei mō tō tātou reo - kei te whanake haere ia, ā, kua whānui hoki tana āheinga ki te hapori o ngā pakihi iti, tēnei hapori nui, whakahirahira anō hoki o Aotearoa”.

Ko tā Digital Boost, he tuku i ngā whakangungu utukore, ngā awheawhe pāhekoheko, ngā wā tuku pātai mataora me te tautoko ā-raparongoā. He mea āwhina ngā pakihi iti me ā rātou kaimahi e te kaupapa ako nei kia whai mārama rātou ko tēhea o ngā hangarau matihiko ka āwhina i a rātou. Ka whai wāhi mai anō ko ngā kōrero o te ao tūroa, koni atu i te 65 te rahinga, e pā ana ki ngā pakihi Kiwi me te āheinga ki ngā tohutohu ā-tautōhito.

Ka kitea te whakatōnga o te reo ki digitalboost.co.nz(external link)


Hīkina Whakatutuki, the Ministry of Business, Innovation and Employment (MBIE) announced the change today as part of the programme’s commitment to make the Digital Boost training content accessible and relevant to Māori business owners while honouring te reo for all New Zealanders.

Digitalboost.co.nz now includes over 90 educational videos in te reo, with the option for English subtitles. More videos will be created over the next year.

Tui Rutherford, Head of Small Business Services at MBIE, says that supporting and showcasing Māori-owned kaipakihi is a priority for the Government and the Digital Boost programme.

“The integration is also a great way for business owners to explore bringing more te reo into their workplace and improving skills. Throughout the site you’ll find that the majority of information, menus and instructions have been translated”.

In partnership with the private sector, MBIE launched the Digital Boost programme at the end of 2020 to encourage small businesses to enhance their digital capabilities. Since then more than 36,000 business owners, business starters and employees have signed up and are engaging with the free training content across 6 categories – digital marketing, digital tools, small business accounting, business insights and future technologies.

Mr Rutherford says that giving businesses the option to learn relevant digital skills in te reo supports the resurgence of the language and the importance of protecting this precious taonga.

“We hope this is an empowering new feature for both Māori and non-Māori business owners”.

The integration of te reo into the Digital Boost platform comes after the introduction of the Māori Business Identifier in May. The Māori Business Identifier, a piece of the primary business data held on the New Zealand Business Number NZBN) register, allows businesses to identify themselves as a Māori business.

Approximately 7% of those surveyed after registering with Digital Boost identified themselves as part of a Māori business.
Translation of the content and video creation on the Digital Boost platform was undertaken by the Adrenalin Group, a Māori TV and content producer based in Auckland over the past several months. A number of Māori-owned kaipakihi and te reo Māori speakers were also involved in co-design of the overall te reo experience.

Mr Rutherford says, “It was an interesting journey as the team were often needing to come up with translations for new words in the digital business world.

“It is an exciting time for our language—to see it evolving while also being made more accessible to the small business community who make up such a large and important part of Aotearoa”.

Digital Boost offers free training, interactive workshops, live Q&A sessions and helpdesk support. The learning platform supports small business owners and their employees to better understand which digital technologies their business could benefit from. It also includes over 65 real world stories about Kiwi businesses and access to expert advice.

View the te reo integration(external link) – digitalboost.co.nz

MBIE media contact

Email: media@mbie.govt.nz