Tourism research and data
View our interactive diagram for all your data needs
The purpose of the Tourism Data Domain Plan is to achieve clarity and agreement from stakeholders about the main priorities for tourism statistics, and provide the strategy for addressing these priorities over the next five to eight years.
Access information from Statistics New Zealand describing New Zealand’s inbound travel and outbound travel, including who is coming to New Zealand, from which countries and for what purpose. This includes International Visitor Arrivals dataset, as well as information about New Zealanders’ outbound international travel.
The International Visitor Survey (IVS) measures the travel patterns and expenditure of international visitors to New Zealand. Data includes expenditure, places visited, activities/attractions, accommodation and transport.
The regional tourism indicators (RTI) measure the change in level of expenditure of both international and domestic travellers in New Zealand by region. The data is based on electronic card transactions.
The RTEs provide regional stakeholders with absolute dollar estimates of tourism expenditure at a detailed regional level (i.e. by regional council, territorial authority, visitors’ country of origin and industry).
The Regional Economic Activity Report presents economic data on New Zealand’s 16 regions. It highlights the strengths and challenges each region faces and is a useful tool to support planning at all levels.
Access data and commentary from New Zealand’s Domestic Travel Survey, describing New Zealanders’ domestic travel patterns, expenditure, and more.
Monitor trends in commercial accommodation in New Zealand with the Commercial Accommodation Monitor and New Zealand Hotel Council Data.
Understand tourism’s contribution to New Zealand’s gross domestic product, reported by the Tourism Satellite Account.
Since 1999, the Ministry of Business, Innovation and Employment has produced forecasts annually for a seven-year projection period. The current forecasts cover the period to 2020.
Access a range of tourism research and reports commissioned or undertaken in recent years.